Bite-size entertainment is nothing new — we already see it on TikTok, Instagram Reels, and YouTube Shorts, and KaryaKarsa — as opposed to longer-form content ranging from movies, VOD/OTT series to novels. But let’s take a closer look to what is actually happening. In the 20th century, almost all entertainment…

While building KaryaKarsa, I’ve heard offhand comments (indirectly, of course) that direct-to-fan monetization is “only for amateurs’’, that “I still have enough money to avoid that” and general condescension from “accomplished” creators. …

Last week we announced Karyakarsa, a platform in development intended to enable creators to receive monetary contributions direct from fans, without the hassle of doing manual transaction tracking, giving out bank details, and managing customer data. …

Whether you are promoting a new brand or product in a mall atrium, trying to engage potential customers at an exhibition or festival, or simply trying to impress your corporate event clients, capturing people’s attention has become some sort of arms race. Some companies take time to think out their…

You can’t argue that these past years have been the years of tech startups. By using various technology platforms, they are able to deliver seemingly simple business models with greater reach and scale, reaching more customers than brick-and-mortar business can ever do in the same time period. Another thing tech…

By now, most brand engagements, concerts or conference events utilise some sort of technology. It’s common for large events to use e-ticketing solutions, whether it be a music festival or a marketing seminar — it’s simply more convenient for everyone involved. …

When launching a new brand or new product, it is common practice for a brand to execute a marketing strategy that involves multiple cities or multiple locations. Advertising is often not enough, as it only passively reminds or notifies people of the product — for most physical products (and increasingly…

It’s the 21st century, and I swear this still happens. If you’re not familiar with what “brand activations” is, most likely you’ve seen it in action. This article on Econsultancy describes it best, but in simplest terms, brand activations includes things like things you can experience in malls or in…

To wrap up 2018, Fox’s Candy whipped up something special: Fox’s Candy Studio. To reintroduce their 17 delicious candy flavors, they teamed up with local artists Kamalika, Chic & Darling and Diela Maharani to create unique and customizable candy gift packaging you can gift to your friends (and yourself)! The…